CX Imperatives 2024

Merkle is excited to present the second report from our 2024 Customer Experience Imperatives research series, Winning in Today's Experience Economy: What CX Leaders Do Differently - The APAC Edition.

While our first report focused on consumers, this instalment centres around business leaders' top priorities and behaviours through the lens of consumer expectations. Our research revealed five levels of CX maturity, and insights about how leading CX organisations execute their CX strategies, apply customer feedback, and utilise technology including AI.

Download our report now to check out the steps you can take to set yourself on the path to becoming a leading CX leader in Asia's evolving business landscape.

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