Webinar Registration
2023 Customer Experience Imperatives
2023 Customer Experience Imperatives
While the pandemic has transformed the way business delivers on the increasing needs of customers, there remains a real and persistent gap between the experiences that brands believe they are delivering, and the experiences that consumers get.
In this one-hour webinar, Merkle experts across Asia Pacific will discuss the solutions to closing this experience gap. Learn how you can deliver the total customer experience and build lasting relationships that will help prepare your business for weathering the uncertainties of the future.
We’ll also explore how to combat headwinds like residual pandemic effects, economic uncertainty, and privacy regulations, which are all raising the stakes on decision-making and investments.
Date: Tuesday 20th June 2023
Time:
Venue: Access anywhere using your mobile or computer
SPEAKERS
Sanchit Mendiratta
Managing Director, Merkle Singapore
Patrick Deloy
Managing Director, Merkle APAC Experience and Commerce
Lucy Acheson
Customer and Loyalty Strategy Director, Merkle Australia
AGENDA
Welcome and Introductions
Imperative 01: Future-Proof Your Organization - Bridge people and technology under a shared vision for customer experience. How can your CX tech stack and the people who build it work together cross-functionally?
Imperative 02: Reimagine Your Data and Tech - Create consistent, personalised experiences by taking a closer look at your data strategy and resources. What is the most efficient way to achieve your vision? It doesn’t always require more procurement.
Imperative 03: Make Every Experience a Path to Commerce - CX transformation is a journey, and innovation needs to be a part of every step. What kinds of interactions can be reimagined as commerce transactions?
Closing and Key Takeaways